Blog

Is Human Translation a Thing of the Past? An Experiment: AI vs. Native Speakers for Multilingual Game Marketing

Digital marketers in the game industry already rely on machine translation tools like Google Translate and DeepL for instant translations of call to actions, keywords, user acquisition campaigns, and other marketing collateral. AI has even reached a stage where it can customize voices for different languages, making multilingual video marketing feasible even for smaller indie teams with limited budgets for hiring native-speaking voiceover actors.

Game

Translation

AI

12 minutes read

Six ways to quickly translate marketing content for your game (with pros and cons of each)

Game

Translation

7 minutes read