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Localizing Your Game's Marketing Content to Acquire Global Users

When game publishers decide to expand into new markets and need to promote their games in unfamiliar regions, they find they need to localize the game itself as well as associated marketing content. Global success is about personalization. To captivate users, publishers need to communicate in their language to connect with them at a personal, cultural, and emotional level.

Game

Translation

9 minutes read

6 Limitations Of Using AI For Translation Of Game Marketing Content

Game

Translation

AI

8 minutes read

Is Human Translation a Thing of the Past? An Experiment: AI vs. Native Speakers for Multilingual Game Marketing

Game

Translation

AI

12 minutes read

Six ways to quickly translate marketing content for your game (with pros and cons of each)

Game

Translation

7 minutes read