How Flava App uses Nitro to tackle challenging language pairs

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What Flava is

Flava is an iOS dating app that got over 800,000 new users in 2023. It has a significant presence in key markets, such as the United Kingdom, Australia, and Italy. It revolutionizes online dating by offering anonymous registration via Apple ID, unrecordable chat messages, protected private messages, incognito mode, and many other features that ensure top-notch privacy.

The app is developed by a seasoned team of strategy, design, and development experts. Committed to creating mobile products and apps with a human-centered and outcomes-focused approach, they have contributed to the success of Flava, ensuring a unique experience for its users.

What they were looking for

Flava sought three key aspects:

Quick turnaround time to make immediate use of the translations.
Consistency, which was crucial to maintaining the quality of translations.
An expanded array of language pairs that they couldn't fully achieve with their current freelance translators

On top of that, working with freelancers often posed challenges to maintaining consistency across the resulting work, or it could just be daunting to promptly find translators for specific languages. Even with well-established internal localization processes, this could be a tricky part to manage.

Flava and Nitro's® collaboration in numbers

111

Total number of orders

9

Number of target languages

24,876

Total text volume

*Data for 2023

What Nitro® does for Flava

Since May 2022, the Flava team has integrated Nitro into its workflow, relying on the platform for urgent translations of in-app content and app updates. This ranges from the initial registration phase in the app to its ultimate removal from the user's phone, including push notifications and crafting localized screenshots for the App Store. Nitro serves as a valuable solution for prompt translations, particularly when specific language pairs pose a challenge for their translators, such as English to Italian and Dutch, in this case.

Translate with Nitro!